Ancient Wisdom was pleased to have the opportunity to work with Kelly Moreland of Mama Goose on her business’s very first website, MamaGooseIthaca.com, which was launched this December.

Offering “gently-used children’s clothing and other stuff mamas need”, Mama Goose is a well-known shopping hot spot for mamas (and papas!) of Ithaca, NY looking for a good bargain on quality children’s merchandise. The store has also developed a strong reputation for its social responsibility in business, having recently received the Jeff Furman Award For Social Responsibility from the AFCU for its commitment to women’s work and its promotion of reuse.

In designing a website for her business, Kelly’s primary goal was to reach a wider audience of potential customers. She also wanted to provide a way for her customers to join the Mama Goose email list online to receive coupons and store updates. Finally, Kelly wanted to highlight the various new products she carries in her store.

Not only did the site we designed for Kelly meet each of her immediate business needs, but it also helped move Mama Goose’s existing visual identity into a more colorful and welcoming direction.

In Kelly’s own words:

“I wanted to complement you all on an excellent job. I’m loving mamagooseithaca! Thanks for your hard work!”