http://blog.awpny.com/2008/07/why-design/ "The frog can show you how to grow by making intelligent use of whatever opportunity is available." - medicine wheel Mon, 01 Feb 2010 14:52:19 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.awpny.com/2008/07/why-design/comment-page-1/#comment-6284 Poster Printing | PrintPlace Sat, 02 Aug 2008 02:36:56 +0000 http://blog.awpny.com/?p=339#comment-6284 I believe that there’s got to be a happy medium, as with just about everything in life. I know you said you didn’t want to get too much into target market, but I think your audience makes a big difference in design decisions. Older generations don’t want a bunch of fancy design while I think younger generations have grown up with more “tricked-out” stuff so they’ve come to expect somewhat complicated or fancy design. But, I think no matter who the target market is, the most important part of design is that it’s clear. Other than other designers, I don’t think people will care how cool the design is if they don’t understand the message. I believe that there’s got to be a happy medium, as with just about everything in life. I know you said you didn’t want to get too much into target market, but I think your audience makes a big difference in design decisions. Older generations don’t want a bunch of fancy design while I think younger generations have grown up with more “tricked-out” stuff so they’ve come to expect somewhat complicated or fancy design. But, I think no matter who the target market is, the most important part of design is that it’s clear. Other than other designers, I don’t think people will care how cool the design is if they don’t understand the message.

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