Last week we finished up quite a bit of work for one particular project that is exciting to us for a lot of reasons. Our Ithaca friend, client and professional photographer Shai Eynav has invented a very cool photo/camera accessory! It is called the Spider Camera Holster and was made as an alternative camera carrying method (notice there isn’t a strap on the camera, or the model in the photo above). I don’t need to say more than that because the video on the Spider website that we made really does explain everything (not that it needs explaining, you’ll get it when you see it).

As psyched as I was to develop the brand and put the video and microsite together with Shai and the AWP team I’m even more anxious and excited to actually own this product. No joke, I had it on for 5 seconds and that’s all it took for me to want one. We’ll be expanding the website in the future when the product becomes available (and adding a ton of videos).

Production side-note: we shot the hi-def video with Shai’s gorgeous Canon 5d mkII, which was wonderful to work with in Final Cut Studio. We’re serving the video up on Facebook (?!) because it looks/sounds/responds better than Vimeo and YouTube (we were shocked to realize that Facebook knows video)! Become a fan and watch this beauty unfold…