If you haven’t heard by now you’ve definitely seen it by now: we’ve made some changes ’round here. Ordinarily that would mean adding a new feature to our website or a new member to the team but in this case we’ve done all that and so so so much more
Back To Basics
So almost one year ago (after all new staff settled – myself included) we got busy with our marketing materials, replaced our 4 year-old website and pushed the old brand as far as possible – seen here at right. Chip and Bryan had been working (very successfully might I add) with the frog/red combo for years, and our new flash-heavy website (last year, mind you) was a necessary and huge improvement over it’s predecessor. It felt fresh, got a great response from clients/friends/family/competition and propelled us through the rest of 2007.
A few months ago we found ourselves in a curious position. With a permanent staff of 6 and new content management system we realized a few things:
1) We had evolved/outgrown from our existing brand and wanted something new to represent our current culture and future path.
2) We loved WebTree so much that we wanted it to power our own site
3) We deserved (and felt it necessary) to run ourselves through our own branding/website design process as we would with a client.
The big hurdle in beginning this process, or at least coming to the above realizations, was that we were very much aware of how little time we had to devote to ourselves. We take pride in how much time and effort we invest our client’s work, but that often leaves us with only a few minutes here or an hour there to design or conceptualize internal projects. So our first step was to reserve time to make this all happen, because it needed to happen… (more…)