“You did an outstanding job.”

Those satisfied words come from The Headwaters Group founder Mark Ziskind, who approached us to give his old site some new flavor. Having seen (and enjoyed) our previous work on the Achronix website Mark set the wheels in motion.

Armed with the knowledge that only the logo would be carried over from the existing website we were given the freedom to explore a completely new visual style for The Headwaters Group! Mark really wanted the site to highlight his small team as a strong, tight and talented alternative to a larger, less personal organization. The benefits of working with a “ma and pa’s shop” (as he refers to it) were clear to us, so we got to work. The rest, as they say, is history.

If you haven’t already clicked the above “old site” link, take look at the before and after, and be sure to check out www.theheadwatersgroup.net for the full effect.

Bam!

The website for the Cornell Program in Virology was in need of a fresh, updated look. As the Spring term at Cornell was fast approaching, program director, Colin Parrish, was becoming concerned over the image being projected by the site to prospective graduate students. Already familiar with the work we had done for the Baker Institute for Animal Health at Cornell, Colin was confident that we could refresh the image of the Cornell Virology Program with a site redesign.

The challenge for us as designers was to create a fresh and distinct web presence for the Virology program while still preserving key elements of the Cornell look. Did we pull it off? We think the website’s before and after speak for themselves!

In Colin’s own words:

“The faculty pages look awesome – this is so great… I have had several people ask about the web design, and I suspect you will be getting a variety of inquiries if you want to deal with more sites like this.”

Ancient Wisdom was pleased to have the opportunity to work with Kelly Moreland of Mama Goose on her business’s very first website, MamaGooseIthaca.com, which was launched this December.

Offering “gently-used children’s clothing and other stuff mamas need”, Mama Goose is a well-known shopping hot spot for mamas (and papas!) of Ithaca, NY looking for a good bargain on quality children’s merchandise. The store has also developed a strong reputation for its social responsibility in business, having recently received the Jeff Furman Award For Social Responsibility from the AFCU for its commitment to women’s work and its promotion of reuse.

In designing a website for her business, Kelly’s primary goal was to reach a wider audience of potential customers. She also wanted to provide a way for her customers to join the Mama Goose email list online to receive coupons and store updates. Finally, Kelly wanted to highlight the various new products she carries in her store.

Not only did the site we designed for Kelly meet each of her immediate business needs, but it also helped move Mama Goose’s existing visual identity into a more colorful and welcoming direction.

In Kelly’s own words:

“I wanted to complement you all on an excellent job. I’m loving mamagooseithaca! Thanks for your hard work!”